Three simple ways to improve email marketing performance

Torpedo 20

Ah yes, the Torpedo 20. State of the art typing from Germany, circa 1952. But how does it rate as email marketing performance machine? Not well. So what does the Torpedo 20 have to do with email marketing? When it comes to email marketing, there are two questions I hear most often: How well are […]

How to Optimize Video in Email Marketing Campaigns

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Video is one of the most engaging and efficient modes of online communication today. As any good marketer would know, relevant content is a great start to engaging an audience, but it also needs to be partnered with the right channel. That channel is email marketing. 78% of top performing B2B organizations are using emails […]