The Deliverability Dig: Using Archeological Methods to Analyze Email Data


Email marketing continues to be one of the most used B2B lead nurturing channels. However, email is only effective in building brand awareness and driving conversion if your email makes it to the recipient’s inbox. If you’re experiencing deliverability issues across your email campaigns or are considering transitioning to a dedicated IP, it’s time for […]

Marketo Is Changing How Email Data Will Be Retained

Overview On August 31, 2020, Marketo will be implementing a change on how sent and delivered email data is retained.  With the change, these two activity types will be stored for 90 days, after which they will no longer be accessible at the lead level. This means that this information will not be available for […]

Start Binging Marketo Content Now


It’s now late October if you haven’t seen Stranger Things by now I don’t know what you’ve been doing for the last few months…but don’t worry, this blog is spoiler-free. Sidenote: I absolutely crushed Stranger Things Season 3. Yes, seriously. And I’m not ashamed of my actions. Where am I going with this? Ah, yes– […]

A/B Testing: Where to Start (And Hopefully End)?


2018 was a great year for Revenue Marketers – and 2019 is only going to get better. As you ponder how your revamped email marketing strategy will bolster engagement and increase sales, Demand Spring wants to share a little-known secret with you. Are you ready? Here it is: Unpopular Opinion: Industry benchmarks for email marketing […]

Subscription Preference Centers: Up your game.


Subscription preference centers are often the unsung heroes of your marketing automation platform. It’s only fair that we give credit where credit is due, since many people overlook them. They fail to look past the boring name and see the many opportunities. Rather than passively lose your audience to a no-holds-barred unsubscribe link, you can […]

#3 Easy Tips to Get More out of Marketo

We’ve been talking about Marketo a lot lately, and with good reason. Marketing Automation is important. Forrester estimates that “Marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next five years. Source: Forrester: Marketing automation spend will reach $25B by 2023 That’s a lot of opportunity for […]

Three simple ways to improve email marketing performance

Torpedo 20

Ah yes, the Torpedo 20. State of the art typing from Germany, circa 1952. But how does it rate as email marketing performance machine? Not well. So what does the Torpedo 20 have to do with email marketing? When it comes to email marketing, there are two questions I hear most often: How well are […]