5 Characteristics of World Class Customer Marketing Programs
Discover the power of world-class customer marketing programs that boost product adoption, loyalty, and advocacy. Learn the secrets in our blog. Contact us to elevate your customer marketing game.
Forty-one content marketing tips.
Forty-one content marketing tips in honor of turning forty-one. Since reasons to celebrate seem few and far between, why not stop and celebrate the power that is content marketing? I’m thankful I get to think about these things with other experts, friends, and clients all week long. Which tip resonates with you the most? Content […]
Bingeing 101: Feeding Your Buyers the Right Content at the Right Time
First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a single sitting. But the truth is, bingeing behavior isn’t limited to streaming entertainment. The vast majority of B2B buyers—93%—want bundled, bingeable content, according […]
Take Your Buyer Persona Research up to the Next Level
Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer journey research to be valuable, you must make it actionable by incorporating it into organizational activities and using it to inform […]
