Truths and Tradeoffs in the WFH World: Insights from B2B Marketing Leaders

We’re still unpacking the insights from our recent “Working from Home in a Pandemic” survey–and we’re grateful to the many marketers who participated and shared their candor with us.  As the survey results made clear, marketers are, by and large, still crushing their productivity goals even while working from home, and that’s truly impressive. However, […]

Demand Spring Releases Results of Marketing Technology Survey

Results outlined in ‘The State of MarTech During a Pandemic’ indicate COVID-19 has had a variety of impacts on the MarTech stack OTTAWA, ON – September 15, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their recent “MarTech Stack in a Pandemic” survey. The report, “The State of MarTech During a […]

Demand Spring Releases Findings of Working From Home During A Pandemic Survey

Results show majority of marketers have risen to the challenge; see a general increase in productivity; but work-life balance is a struggle OTTAWA, ON – September 2, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their survey, “Working From Home During a Pandemic”. Demand Spring reached out to marketers at all […]

4 Things to Consider When Creating Content in Today’s Environment

I sit here typing away because I want to contribute something to you that will help you do your job better. Something that will help you feel better. Something, anything that will create a little piece of value. Do you feel the same way? I’m in the mom with two young kids at home camp. I barely have […]

A Marketer’s Guide to Navigating the Current Climate

If you’re like the marketing leaders we work with every day, you most likely have a question or two on how to navigate the current COVID-19, rocky market environment. We want to share our 10 tips to help you prioritize the tasks that will have the biggest impact — on you, your teams, your business, […]

Marketing Prediction #1: Siloed Finally Gets Kicked to the Curb

We saw a big shift this past year in how B2B marketers are measured.  In our third annual Revenue Marketing B2B Benchmark Report, we have confirmed that marketing is making a more direct, measurable contribution to the top-line of their organization than ever before. Using the data we have compiled in this report, we have […]

Do You Insta? Three Reasons Why I’m Changing my Mind.

|

I will be the first to admit I am NOT a first adopter. (Just ask my boss.) I fall in between early adopters and late majority — depending on how intrigued I am about what’s being offered. Instagram launched in 2010. I am becoming more and more of a believer in this platform for B2B. […]

2019 Revenue Marketing B2B Benchmark Report

Welcome to our second annual Revenue Marketing B2B Benchmark Report. Over the past two years we have watched the term Revenue Marketing become more commonly used by marketers as a means of describing their focus. This rise in popularity has paralleled marketing becoming more central to driving engagement, education, inspiration and conversion throughout the customer […]

Buyer Personas: Overcooked in 2020?

Quick, name the most hyped marketing practice or process of the last three years. For my money it’s probably ABM. A close second might be buyer persona research. At this point, any marketer worth their three-letter acronym vocabulary has thrown some persona research on the grill. The bigger question is are they overcooked? Should we […]