Living, laughing, and letting go leads to creativity in marketing

Oh, you are in for a treat! The latest episode of Marketing Unplugged is truly a unique one! We all know that this has been an unusual year, to say the least. So speaking with a couple of professional comedians on a marketing podcast almost seems…normal. In the latest installment of Marketing Unplugged, hosts Karen […]

COVID-19 isn’t slowing video production. Here’s what you need to know.

In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. What’s more, video is the type of content they want. It’s estimated that by 2022, 82% of all […]

Four tips for Revenue Marketers to start the new year with a full pipeline.

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Vishnu Prasad via Unsplash It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they pursue. (As in they only concentrate on leads they think they can close this year.) It’s all about the quick close that will bolster year-end numbers. […]

Forty-one content marketing tips.

Forty-one content marketing tips in honor of turning forty-one. Since reasons to celebrate seem few and far between, why not stop and celebrate the power that is content marketing? I’m thankful I get to think about these things with other experts, friends, and clients all week long. Which tip resonates with you the most? Content […]

Demand Spring Launches Season 2 of Marketing Unplugged

Exciting second season will feature fascinating conversations with creative marketing minds OTTAWA, ON – September 29, 2020 – Revenue Marketing consultancy Demand Spring is excited to announce the launch of the second season of Marketing Unplugged, a podcast that goes behind the scenes and delves into the personalities and the people behind some of the […]

27 Digital Signage Content Creation Tools to Make Your Content More Dynamic

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This article was originally published at Enplug.com. Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t […]

Do you Gate? The two sides of the debate.

To Gate or not to Gate

There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the best content experience for an intended audience. Whether we do that with a gating strategy or via […]

5 Go-To Websites to Make Your Boring Content Marketing Photographs Shine

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*Disclaimer* The content below may cause several hours of procrastination. A picture is worth a thousand words. No matter how many times we hear it, we know it’s true. Instagram and other social channels have benefited immensely from feeding into consumers’ desire for highly visual content. As well, marketers are increasingly taking advantage of creative […]

Long-form video can give your content a long-term boost.

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Who doesn’t love a good story? Now we all know, your company story will most likely never compete with the likes of Yoda, but (and it’s a small but) it doesn’t mean that you don’t have a good story to tell. In fact, I bet you do. A successful long-form video is fueled by a […]

Yoga with Goats and the Health of Your Demand System

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Scanning my Facebook feed this morning, I noticed that several of my friends have committed to some sort of new health regime, such as paleo and ketogenic diets, nutritional cleansing, and multi-day fix programs.  In my town, the new craze is yoga with goats. I kid you not. Apparently, downward dog now involves baby goats […]