Yoga with Goats and the Health of Your Demand System
Scanning my Facebook feed this morning, I noticed that several of my friends have committed to some sort of new health regime, such as paleo and ketogenic diets, nutritional cleansing, and multi-day fix programs. In my town, the new craze is yoga with goats. I kid you not. Apparently, downward dog now involves baby goats […]
Why golf and hot dogs go together like sales and marketing
Thunder and lightning. Locks and keys. Fish and chips. And in my case, golf and hot dogs. We think of many words in pairs. When you’re excited to get going on a new project, you don’t get started with vim. You attack it with vim and vigor! When you’re waiting in intense anticipation, you’re not […]
What The Masters taught us about B2B buying
I love this time of year – New Hampshire begins to thaw out, my daughter’s outdoor track season begins, and my husband and I start thinking about golf – especially on Master’s weekend. Who would have believed that Jordan Spieth would go bogey, bogey, quadruple bogey in the final round to give the victory away […]
7 Essentials for Transforming into a Revenue Marketing Beast
As any parent knows, humans are constantly evolving and transforming. A few years back, when our daughter was a toddler, my wife and I often remarked that if we didn’t particularly love a phase that she was in, we didn’t need to wait long for it to pass. As a marketer, you are also likely […]
Aligning Your Video Strategy to the Buyer Journey
Today’s buyer journey is long. It’s complex. And it involves a lot of consumption of marketing-created content through digital channels. Which makes video the perfect medium for engaging buyers. Why? Because video works at every level of the funnel, and even above and below it. Video shows you how to use video In a presentation […]
