CMOs on Managing in a Tough Economy
Managing a marketing organization in a difficult economy presents interesting challenges, as well as significant opportunities, for CMOs and marketing executives. I started my career in the mid-90’s when the economy was on the back-end of a recession. We then experienced tremendous growth in the dot-com bubble until it burst in the early 2000’s, taking […]
Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO
It’s the perfect time for Marketing teams to show the value they can add to their organization’s vision.
