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Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations

Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report.  As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]

Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within organizations throughout 2020, and will continue to do so post-pandemic. Over the past several years, […]

Demand Spring Launches 3rd Annual Revenue Marketing Survey

OTTAWA, ON – September 19, 2019 – Revenue marketing consultancy Demand Spring has launched their 3rd annual Revenue Marketing Survey. Marketing organizations are currently transitioning from cost centers to profit centers, and as such strategies, processes and practices are beginning to evolve. Demand Spring’s Revenue Marketing Benchmark Survey gives B2B marketers the opportunity to contribute […]