Instant Revenue Growth: Learn How AI Transforms Lead Scoring

Lead scoring enables sales and marketing teams to discern and rank prospects based on their demonstrated levels of interest and engagement. This approach not only streamlines the process of identifying high-quality leads but also enhances collaboration and alignment between sales and marketing teams. By assigning scores based on criteria such as engagements, behavior, and demographics, […]

Part 3: 2024 B2B Marketing Trends

Welcome back to B2B Marketing Trends for 2024! In Part 3, we’ll explore practical content strategies and Account-Based Marketing (ABM). Learn about interactive content tactics like user-generated content, polls, and customer journeys in the evolving 2024 marketing and sales landscape. Get a sneak peek into the advancing ABM strategies with intent data, hyper-personalization, and AI. […]

Part 2: 2024 B2B Marketing Trends

Welcome back to Part 2 of B2B Marketing Trends for 2024. In this segment, we’ll discuss B2B marketing data analytics and the growing influence of video content. If you missed part 1, click here to catch up on our insights about AI and maximizing the potential of social media.   The Power of Making Data-Driven […]

Part 1: 2024 B2B Marketing Trends

In 2024, success in B2B marketing relies on adaptability. The key is to empower organizations with insights, ensuring that strategies align and stay responsive in the face of changing dynamics. Businesses are now in a race against time and trends. The integration of impactful video content is no longer a luxury but a necessity to […]

Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within organizations throughout 2020, and will continue to do so post-pandemic. Over the past several years, […]