Instant Revenue Growth: Learn How AI Transforms Lead Scoring

Lead scoring enables sales and marketing teams to discern and rank prospects based on their demonstrated levels of interest and engagement. This approach not only streamlines the process of identifying high-quality leads but also enhances collaboration and alignment between sales and marketing teams. By assigning scores based on criteria such as engagements, behavior, and demographics, […]

Part 3: 2024 B2B Marketing Trends

Welcome back to B2B Marketing Trends for 2024! In Part 3, we’ll explore practical content strategies and Account-Based Marketing (ABM). Learn about interactive content tactics like user-generated content, polls, and customer journeys in the evolving 2024 marketing and sales landscape. Get a sneak peek into the advancing ABM strategies with intent data, hyper-personalization, and AI. […]

Part 2: 2024 B2B Marketing Trends

Welcome back to Part 2 of B2B Marketing Trends for 2024. In this segment, we’ll discuss B2B marketing data analytics and the growing influence of video content. If you missed part 1, click here to catch up on our insights about AI and maximizing the potential of social media.   The Power of Making Data-Driven […]

Part 1: 2024 B2B Marketing Trends

In 2024, success in B2B marketing relies on adaptability. The key is to empower organizations with insights, ensuring that strategies align and stay responsive in the face of changing dynamics. Businesses are now in a race against time and trends. The integration of impactful video content is no longer a luxury but a necessity to […]

How CDP is shaping Marketing Strategies

AI has had a significant impact on both operations and marketing. This trend is closely linked to the rising popularity of Customer Data Platforms (CDPs) among businesses aiming to improve their use of customer data. Implementing a CDP has proven to deliver positive results in terms of personalization, customer experience, and data protection. However, it’s […]

Navigating Ethics in AI-Powered Marketing Automation

In today’s fast-moving digital world, where technology is the name of the game for businesses keeping up with trends, it seems like everyone’s in a rush to bring AI into their operations and services. But, these AI tools come with ethical concerns that marketers need to handle carefully. Marketers must navigate issues related to customer […]

B2B Marketing Without Cookies

B2B Marketing Practices in the Post Cookie Era

Cookies have long been a secret ingredient for marketers in understanding their audience, but as we inch closer to 2024, this tracking cornerstone is crumbling away. Google’s Chrome browser is at the head of this deprecation. The company will start disabling third-party cookie tracking for 1% of users in Q1. It’s aiming for a full […]

Part 2: The Impact of Marketing Automation in B2B

Welcome to Part 2, where we delve deeper into understanding the challenges and benefits of marketing automation. In this segment, we’ll explore the statistics and delve into the hurdles organizations encounter while harnessing its full potential.   When Marketing Automation Turns into a Problem Challenges present another facet when it comes to marketing automation. One […]

8 Pragmatic Recommendations for Your AI Enablement Agenda

A pragmatic AI Enablement agenda is going to keep you focused on leveraging AI for your most important B2B marketing goals. Follow these 8 recommendations to apply AI-enabled technology to the pursuit of your revenue marketing initiatives and ensure you stay strategy forward. 1. Stay the course. Innovation in AI, most visibly in generative AI, […]