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Mistakes to Avoid with ABM

According to our 2022 Revenue Marketing Benchmark Survey, 72% of marketers are executing ABM programs.

ABM can be an incredible strategy, but if you’re not executing it properly, you’re missing out on its full benefits.

In this week’s video, Pam and I discuss how to avoid the most common mistakes we’ve observed when companies execute their ABM strategy.

Already have ABM programs in play? We’d love to hear about your experiences and results to date.

See you next week when Pam and I discuss how to get buy-in from sales for your ABM strategy.

Missed last week’s video? Watch it here.

Tracy Thayne

Vice President of Strategy

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