Getting Sales to buy into your ABM strategy and do their part in identifying target accounts can seem like a daunting task. But with strategic and well thought out efforts (and maybe some coffee bribes), Marketing and Sales can collaborate successfully with game-changing results.
This week, Pam and I discuss specific questions that you can ask to discover pain points and strengthen a vital partnership.
Already have ABM programs in play? We’d love to hear about your experiences and results to date.
Stay tuned for next week’s episode where Pam and I discuss how to measure ABM.
Missed last week’s video? Watch it here.