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How to get buy-in from Sales for your ABM Strategy

Getting Sales to buy into your ABM strategy and do their part in identifying target accounts can seem like a daunting task. But with strategic and well thought out efforts (and maybe some coffee bribes), Marketing and Sales can collaborate successfully with game-changing results. 

This week, Pam and I discuss specific questions that you can ask to discover pain points and strengthen a vital partnership.  

Already have ABM programs in play? We’d love to hear about your experiences and results to date. 

Stay tuned for next week’s episode where Pam and I discuss how to measure ABM.

Missed last week’s video? Watch it here.

Tracy Thayne

Vice President of Strategy

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