I will be the first to admit I am NOT a first adopter. (Just ask my boss.) I fall in between early adopters and late majority — depending on how intrigued I am about what’s being offered. Instagram launched in 2010. I am becoming more and more of a believer in this platform for B2B. I think that puts me in late majority.
In terms of human engagement, a recent study published shows:
Roughly the same proportion of US adults use Facebook, Pinterest, LinkedIn, and Twitter as they did in 2016…Only Instagram showed a significant uptick since 2016 in the share of adults using the platform… – Pew Research
In terms of B2B engagement (which I realize some argue is not human), research shows:
Instagram is on the rise. Two out of three marketers are saying they plan to boost their organic usage in the next year. However, it remains stronger for B2C (72%) than B2B (57%). – Top Rank Blog
Clearly, there’s room to grow. Where does Instagram fall into your marketing plan? Does it make the cut? Here are a few reasons that have me thinking twice:
1. Content marketing and Instagram are a match made in heaven.
Content marketing exists to shape and present the mission, values and stories of your organization to your audience in a clear, engaging and you-might-want-to-buy-this-now kinda way. Instagram is an incredible platform for you to tell those stories again and again and again.
I hadn’t heard of him either until I listened to this Perpetual Traffic episode. He made me pay attention to Instagram. And if for no other reason (because really his line of business doesn’t really apply to this crowd) he taught me about the existence of social media brokers. You can not use Google here. It doesn’t work. The bottom line? There is an underground world of Instagram brokers who can help you achieve your social media follower goals. Good, bad, or ugly, it’s true.
3. Because a strong visual aesthetic rules.
First things first, you need to know why you exist and for whom you exist. The immediate second? A pleasing aesthetic. Enter: you guessed it. Instagram. If you want to read more, here’s a lightweight post linking aesthetics to marketing. It’s a good start.
So what do you do? Well, I suggest you follow us on Instagram now because you’ll be in for a treat. Come on, you knew that was coming?
Not sure how to translate your marketing strategy to Instagram? I’m here for you — email me.