BOSTON, MA – July 12 , 2022 – Revenue Marketing consultancy Demand Spring today announced that Matt Roberts has taken on the role of CEO effective July 1, 2022. Company founder and president Mark Emond will be stepping into the role of Executive Chair.
Matt has 20 years of experience in digital marketing as it relates to strategy and marketing technology. Since joining Demand Spring in 2019, Matt has led revenue marketing transformations at many established B2B brands, helping them maximize their contributions to pipeline and revenue. Prior to joining Demand Spring, Matt was the Vice President of Marketing at Forrester, and held leadership roles at Staples and Schneider Electric.
“It’s an honor to take on the role of CEO at Demand Spring, particularly at such an exciting time in the company’s evolution,” said Matt Roberts. “Now more than ever, there is an opportunity for marketers to lead and drive growth in their organizations. Over the last four years, I have seen first-hand the impact Demand Spring has had on advancing the strategic posture of marketing within B2B organizations, a mission I will continue to drive forward in my new role. I look forward to continuing to work closely with Mark, the board of advisors, and the incredible Demand Spring team to lead the company through its next phase of growth and execute on our mission to help marketers stand taller.”
“I am thrilled that Matt has taken on the role of CEO at Demand Spring – he is an exceptional leader, as well as one of the top revenue marketing experts in the world,” said Demand Spring Founder Mark Emond. “And after 10 years I am really looking forward to diving into my new role as Executive Chair, where I can continue to help drive the industry forward as a thought leader and advisor.”
Demand Spring has celebrated a number of significant milestones this year, including marking the 10th anniversary of the organization, and the first anniversary of Leap Advisory. The company has expanded and enhanced the leadership team, most recently bringing on Carlos Hidalgo as CRO.