Close this search box.

Content Marketing, Demand Generation

Content Curation: An Essential Part of a Well-Balanced Content Diet

As discussed in our post Aligning content to the customer buying cycle, we believe that the key to getting the most out of your content marketing strategy is to ensure that you have a mix of content that appeals to the key personas in different stages of the buying cycle. The challenge in executing the strategy is resources. How do you amass enough content to provide coverage across numerous personas and numerous buying cycle stages across all of your customer buying agendas? Unless you have a Roman army of content developers, it’s impossible to build all this content yourself. That’s where content curation comes in. Leveraging content from third parties and adding it into your inbound, outbound and social media programs should be an essential part of your content mix.

Curation Lifts Conversion Rates and Accelerates Sales Cycles

In addition to filling in content gaps, curation done well leverages credible 3rd parties to educate your prospects and validate the space you’re in, the problems you solve and your own solutions. With peer references being one of the most trusted sources of information in all stages of the buying process, content curation is a key aggregator of peer created content that can help optimize your conversion rates and accelerate your sales cycles. For more on content curation, check out this excellent article by Pawan Deshpande, The Rise of the Curator in Marketing, which we have, of course, “curated” 🙂

Mark Emond

CEO, Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.


You might also enjoy


Unlock the power of revenue marketing with impactful campaigns. Craft customer-centric strategies to guide prospects and drive meaningful results.


Optimize B2B marketing: balance gated & ungated content to drive high-quality leads. Align strategies with buyer's journey dynamics for SEO [...]


Part 3: Stay ahead of the competition in this B2B industry taking advantage of 2024 trends.