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Persona Analysis

Browse Demand Spring’s persona analysis content from their pipeline perspectives blog.
Home » Persona Analysis
 5 Tips on How to Leverage Personas in Your B2B Organization
0
By Alexandra Capello
In Best Practices, Buyer Journey, Persona Analysis
Posted November 14, 2019

5 Tips on How to Leverage Personas in Your B2B Organization

Conducting and analyzing your buyer persona research is only half the battle. We see organizations struggle to put their personas into practice again and again. We don’t want that to happen to [...]

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 Take Your Buyer Persona Research up to the Next Level
0
By Maddy Pigott
In Best Practices, Buyer Journey, Customer Experience, Persona Analysis
Posted March 14, 2019

Take Your Buyer Persona Research up to the Next Level

Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer [...]

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 7 Crucial Building Blocks for Successful B2B Marketing Transformation
0
By Julie Zadow
In Content Marketing, Marketing Automation, Marketing Transformation, Persona Analysis, Sales & Marketing Alignment
Posted June 14, 2018

7 Crucial Building Blocks for Successful B2B Marketing Transformation

In 2016, Lester Holt of NBC News ran an evening story under the category of “Consumer Alert.” Holt told a jarring tale of thousands of beautiful and relatively young Connecticut homes that [...]

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 Akamai’s Most Awesome Way of Connecting with Game Developer Personas
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By Mark Emond
In Content Marketing, Persona Analysis, Video Marketing
Posted September 15, 2017

Akamai’s Most Awesome Way of Connecting with Game Developer Personas

With apologies to my hardcore gamer friends and co-workers, I must confess I am not a super hardcore gamer. I can tell you what the top-selling games are but I do not have a huge desire to care [...]

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  • 5 Tips on How to Leverage Personas in Your B2B Organization
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Recent Posts
  • Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner
    Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner
    December 6, 2019
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    Professional Goal Setting 101: Establishing Goals That Help You
    November 26, 2019
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    Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations
    November 19, 2019
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