Persona Analysis

Conducting and analyzing your buyer persona research is only half the battle. We see organizations struggle to put their personas into practice again and again. We don’t want that to happen to [...]

Quick, name the most hyped marketing practice or process of the last three years. For my money it’s probably ABM. A close second might be buyer persona research. At this point, any marketer worth [...]

Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer [...]

In 2016, Lester Holt of NBC News ran an evening story under the category of “Consumer Alert.” Holt told a jarring tale of thousands of beautiful and relatively young Connecticut homes that [...]