Buyer Personas: Overcooked in 2019?
Quick, name the most hyped marketing practice or process of the last three years. For my money it’s probably ABM. A close second might be buyer persona research. At this point, any marketer worth [...]
Take Your Buyer Persona Research to the Next Level
Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer [...]
By Julie Zadow
In Content Marketing, Marketing Automation, Marketing Transformation, Persona Analysis, Sales & Marketing Alignment
Posted 7 Crucial Building Blocks for Successful B2B Marketing Transformation
In 2016, Lester Holt of NBC News ran an evening story under the category of “Consumer Alert.” Holt told a jarring tale of thousands of beautiful and relatively young Connecticut homes that [...]
Akamai’s Most Awesome Way of Connecting with Game Developer Personas
With apologies to my hardcore gamer friends and co-workers, I must confess I am not a super hardcore gamer. I can tell you what the top-selling games are but I do not have a huge desire to care [...]
