POSTS BY:

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs. Matt is a big believer that mass marketing transformation programs are dead. He has a passion for building pragmatic marketing programs that allow for agile change by combining outstanding strategy, digital expertise and excellent people skills. Originally from the UK and now based in Boston, he enjoys a good IPA and his beloved Arsenal football team.

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Demand Generation

Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy [read more...]
Content Marketing

Read This Before You Let Your (Chat) Bots Loose

Conversational marketing is now a household word (at least for [read more...]
Content Marketing

Living, laughing, and letting go leads to creativity in marketing

Oh, you are in for a treat! The latest episode [read more...]
Marketing Automation

Marketo Engage | Upcoming Changes to Design Studio URLs

On January 21, 2021, Adobe will be implementing a change [read more...]
Marketing Organization

Santa’s Marketing Transformation | 2020 Edition

The world is built on traditions passed on from generation [read more...]

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