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Matt Roberts

Vice President of Strategy

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs. Matt is a big believer that mass marketing transformation programs are dead. He has a passion for building pragmatic marketing programs that allow for agile change by combining outstanding strategy, digital expertise and excellent people skills. Originally from the UK and now based in Boston, he enjoys a good IPA and his beloved Arsenal football team.
Leap
The idea of working with an analyst advisory firm sounds great. But the reality never lives up to expectations. Here’s why.