Matt Roberts, Author at Demand Spring

Posted April 17, 2019

7 Reasons Your Buyer Persona Research Is Failing

Do you ever wonder why personas thrive in some organizations, but fail in others? I know I have, and after reading Mark Emond’s first 90 days blog post – I think I have some answer as to [...]

By Matt Roberts

In Best Practices, Buyer Journey, Content Marketing, Customer Experience

Posted April 4, 2019

Bingeing 101: Feeding Your Buyers the Right Content at the Right Time

First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a [...]