Allison has held leadership roles in Demand Generation, Customer Marketing, and Product Marketing at a variety of organizations – from a billion-dollar global IT consultancy to private-equity backed software companies. She was most recently VP Product Marketing with Bizzabo, and prior to that served as VP Customer Marketing with Definitive Healthcare.
In addition to her deep practitioner experience, Allison spent four years as an industry analyst with Forrester Research, advising C-level B2B revenue executives on strategies and tactics that developed and bolstered their commercial growth strategies. Allison is also a frequent industry speaker, having presented at a number of high profile marketing conferences and events including the Forrester B2B Marketing Summit, SiriusDecisions Summit, and B2B Marketing Exchange.
“I am incredibly excited to join Demand Spring, and to bring my background and experience to our clients to help them drive market awareness, build high-performance teams, and construct messaging and positioning that differentiates their brands,” said Snow. “The years I have spent in marketing leadership positions, and as an industry analyst advising Forrester clients, will help our clients make better and more informed decisions with data-driven strategies.”
“We are thrilled to have Allison join the Demand Spring team, and know that our clients will greatly benefit from her experience and her vast knowledge of revenue marketing, data, and AI strategies,” said Matt Roberts, CEO of Demand Spring. “Her years as a marketing executive combined with her background as an industry analyst focused on B2B marketing will give our clients exceptional insights.”