How CDP is shaping Marketing Strategies

AI has had a significant impact on both operations and marketing. This trend is closely linked to the rising popularity of Customer Data Platforms (CDPs) among businesses aiming to improve their use of customer data. Implementing a CDP has proven to deliver positive results in terms of personalization, customer experience, and data protection. However, it’s […]

Demand Spring Introduces Managed Services Offering

Provides organizations with a virtual team for campaign development, execution, and optimization BOSTON, MA – November 1, 2023 – Revenue Marketing consultancy Demand Spring today announced the availability of their Managed Services offering, giving organizations access to Demand Spring experts to help streamline and optimize campaign workflows for improved success. Demand Spring’s Managed Services will […]

Demand Spring Announces New Members to Board of Advisors

Marketing industry veterans add expertise and depth to Demand Spring’s Board BOSTON, MA – October 24, 2023 – Revenue Marketing consultancy Demand Spring has recently added a wealth of experience to their Board of Advisors with the appointment of six industry veterans who will help guide Demand Spring through the next stage of the company’s […]

5 Characteristics of World Class Customer Marketing Programs

World-class customer marketing programs go beyond buzzwords; they’re powerful tools for transforming your business. They influence product adoption, nurture loyalty, and create advocates. In this blog post, we’ll dive into the five traits that make these programs exceptional, revealing the methods they use to succeed in the ever-changing world of customer satisfaction and engagement.   […]

Navigating Ethics in AI-Powered Marketing Automation

In today’s fast-moving digital world, where technology is the name of the game for businesses keeping up with trends, it seems like everyone’s in a rush to bring AI into their operations and services. But, these AI tools come with ethical concerns that marketers need to handle carefully. Marketers must navigate issues related to customer […]

B2B Marketing Without Cookies

B2B Marketing Practices in the Post Cookie Era

Cookies have long been a secret ingredient for marketers in understanding their audience, but as we inch closer to 2024, this tracking cornerstone is crumbling away. Google’s Chrome browser is at the head of this deprecation. The company will start disabling third-party cookie tracking for 1% of users in Q1. It’s aiming for a full […]

Part 2: The Impact of Marketing Automation in B2B

Welcome to Part 2, where we delve deeper into understanding the challenges and benefits of marketing automation. In this segment, we’ll explore the statistics and delve into the hurdles organizations encounter while harnessing its full potential.   When Marketing Automation Turns into a Problem Challenges present another facet when it comes to marketing automation. One […]

8 Pragmatic Recommendations for Your AI Enablement Agenda

A pragmatic AI Enablement agenda is going to keep you focused on leveraging AI for your most important B2B marketing goals. Follow these 8 recommendations to apply AI-enabled technology to the pursuit of your revenue marketing initiatives and ensure you stay strategy forward. 1. Stay the course. Innovation in AI, most visibly in generative AI, […]