Maintain Your Relationships by Spurring Buyer Intent

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Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the tires.  Marketing automation makes it possible to track and even score these interactions for the prospects in your database, and a […]

Should We be Marketing During COVID-19? And if Yes, How?

Marketing during COVID-19 seems at best trivial, and at worst unseemly. Should businesses stop marketing altogether right now? I have been wrestling with that a lot for the past two weeks, with regards to our own business. The initial direction I gave to our team at Demand Spring in mid-March was that our marketing should […]

A Marketer’s Guide to Navigating the Current Climate

If you’re like the marketing leaders we work with every day, you most likely have a question or two on how to navigate the current COVID-19, rocky market environment. We want to share our 10 tips to help you prioritize the tasks that will have the biggest impact — on you, your teams, your business, […]

Marketo Is Changing How Email Data Will Be Retained

Overview On August 31, 2020, Marketo will be implementing a change on how sent and delivered email data is retained.  With the change, these two activity types will be stored for 90 days, after which they will no longer be accessible at the lead level. This means that this information will not be available for […]