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A Marketer’s Guide to Preparing for an Economic Downturn

downturn|bill-downturn

Editor’s Note: I sat down with Bill Anderson and we discussed how an economic downturn can affect B2B marketers and their organizations.  In this conversation, these are the insights that were shared. Can you explain how an economic Downturn affects B2B Marketers? When there’s a downturn, marketing and advertising budgets are typically the first things […]