Demand Spring Releases Top 10 Revenue Marketing Predictions for 2020

OTTAWA, ON – January 22, 2020 – Revenue Marketing consultancy Demand Spring today released a report outlining their top 10 marketing predictions for 2020.  Marketing seldom follows a set plan. As Demand Spring’s team of consultants have discovered in the journeys they share with clients, the best learning happens when we move off the beaten […]

Staffing the Revenue Marketing Team: Salary Ranges

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Many of our clients turn to us when they need to build budgets while establishing a demand generation department. What kind of salary ranges should I plan for? What resources do I need? What job titles should I look for?  I’ve put together a quick chart to show you the salary ranges typical for revenue […]

A Marketer’s Guide to Preparing for an Economic Downturn

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Editor’s Note: I sat down with Bill Anderson and we discussed how an economic downturn can affect B2B marketers and their organizations.  In this conversation, these are the insights that were shared. Can you explain how an economic Downturn affects B2B Marketers? When there’s a downturn, marketing and advertising budgets are typically the first things […]