We Made Ourselves our Own Client – Here’s What We’ve Learned

On our second day of the Demand Spring semi-annual business review in early 2019, the MarTech team breakout session was a whiteboarding masterpiece. We were challenged to find the ONE thing that we could work on for the next six months that would have the most impact on the business, something that would create a […]

Take our Revenue Marketing Maturity Assessment

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No this isn’t some type of personality quiz. (Although according to a recent Facebook quiz, I am a raccoon and I am going to live to be 88 years old.) Based on our deep client-side and consulting experience, Demand Spring has developed the Revenue Marketing Maturity Assessment to help you understand the key practices and […]

Do You Insta? Three Reasons Why I’m Changing my Mind.

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I will be the first to admit I am NOT a first adopter. (Just ask my boss.) I fall in between early adopters and late majority — depending on how intrigued I am about what’s being offered. Instagram launched in 2010. I am becoming more and more of a believer in this platform for B2B. […]

How do you use Customer Stories?

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How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of the funnel? 60% of B2B buyers search for peer reviews and testimonials.– Google/Compete The power of word of mouth and […]

2019 Revenue Marketing B2B Benchmark Report

Welcome to our second annual Revenue Marketing B2B Benchmark Report. Over the past two years we have watched the term Revenue Marketing become more commonly used by marketers as a means of describing their focus. This rise in popularity has paralleled marketing becoming more central to driving engagement, education, inspiration and conversion throughout the customer […]