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Bingeing 101: Feeding Your Buyers the Right Content at the Right Time


First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a single sitting. But the truth is, bingeing behavior isn’t limited to streaming entertainment. The vast majority of B2B buyers—93%—want bundled, bingeable content, according […]