A/B Testing: Where to Start (And Hopefully End)?
2018 was a great year for Revenue Marketers – and 2019 is only going to get better. As you ponder how your revamped email marketing strategy will bolster engagement and increase sales, Demand Spring wants to share a little-known secret with you. Are you ready? Here it is: Unpopular Opinion: Industry benchmarks for email marketing […]
Move over storytelling. It’s all about story building.
When you take the time to build your story, everything that follows is more powerful, more persuasive, more memorable, and more compelling. Let’s shift our thinking as marketers. Let’s stop thinking about ourselves as a service organization and start thinking about ourselves as an organizational powerhouse that builds sustainable revenue through content experiences. Marketers […]
