Demand Generation

2019 Revenue Marketing B2B Benchmark Report

Welcome to our second annual Revenue Marketing B2B Benchmark Report. Over the past two years we have watched the term Revenue Marketing become more commonly used by marketers as a means of describing their focus. This rise in popularity has paralleled marketing becoming more central to driving engagement, education, inspiration and conversion throughout the customer journey.

In part, this study sought to understand how broadly the term is understood and used. We saw a nice bump in familiarity with the term — 76% of B2B marketers surveyed are familiar with Revenue Marketing (up from 64% last year). The larger objective of the report is to share the Revenue Marketing metrics, practices, processes, barriers, and priorities for 2019.

Marketers today are standing taller than ever before. They are making a more direct, measurable contribution to the top-line of their organization than ever before. B2B buyers are engaging with marketing content and channels in a self-directed manner throughout much of their buyer journey.

Click the button below to understand how your peers think about Revenue Marketing, and more importantly, how they plan to deliver it!

Read the Report

Mark Emond

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

Share on linkedin
Share on twitter
Share on facebook
Share on email



2 Trends and A Truth for 2022

Advice for CMOs to carry into the new year.
Marketing Organization

Demand Spring Named a Finalist in Two Categories in Top Sales & Marketing Awards

Consultancy recognized as a finalist for Top Sales & Marketing Podcast, and Top Company Blog
Marketing Leadership

Wisdom Wednesday, Episode 81 | Trust—the most important concept in marketing in 2022

How to build trust with your clients and why it matters.
Marketing Organization

Santa’s Marketing Transformation | 2021 Edition

Happy holidays to you and yours!
Marketing Organization

Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO

It's the perfect time for Marketing teams to show the value they can add to their organization’s vision. 

Add our Insights to your Inbox

We’ll send you one email a week with content you actually want to read, curated by the Demand Spring team.


You might also enjoy

Marketing Automation

We Made Ourselves our Own Client – Here’s What We’ve Learned

Marketing Automation

Five (Easy) Steps to Regionalizing Engagement Programs in Marketo

Demand Generation

Data-Driven Decision Making: Measure What Matters