Demand Generation

2019 Revenue Marketing B2B Benchmark Report

Welcome to our second annual Revenue Marketing B2B Benchmark Report. Over the past two years we have watched the term Revenue Marketing become more commonly used by marketers as a means of describing their focus. This rise in popularity has paralleled marketing becoming more central to driving engagement, education, inspiration and conversion throughout the customer journey.

In part, this study sought to understand how broadly the term is understood and used. We saw a nice bump in familiarity with the term — 76% of B2B marketers surveyed are familiar with Revenue Marketing (up from 64% last year). The larger objective of the report is to share the Revenue Marketing metrics, practices, processes, barriers, and priorities for 2019.

Marketers today are standing taller than ever before. They are making a more direct, measurable contribution to the top-line of their organization than ever before. B2B buyers are engaging with marketing content and channels in a self-directed manner throughout much of their buyer journey.

Click the button below to understand how your peers think about Revenue Marketing, and more importantly, how they plan to deliver it!

Read the Report

Mark Emond

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

Share on linkedin
Share on twitter
Share on facebook
Share on email

FEATURED

Content Marketing

How to solve for social: agency vs. in-house

The conversation surrounding social media has changed drastically over the last decade. Today, the conversation isn’t about if we should do it, but who should be tasked with it. Learn about four solutions and which one makes the most sense for your business.
Content Marketing

Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers

Discover the potential to deliver increased creativity and innovation when marketing technology and content marketing professionals work together.
Persona Analysis

Operationalizing your Persona Research | Best Practices and Mistakes to Avoid

The do's and don'ts of how to get the most out of your persona research.
Revenue Marketing

5 Key Considerations for a High-Impact Revenue Marketing Strategy

Editor’s Note: This article was first published by Drift here.
Leap

Making Movies and Markets

Core competencies CMOs should possess to ensure their brands become blockbusters in their marketplace.

Add our Insights to your Inbox

We’ll send you one email a week with content you actually want to read, curated by the Demand Spring team.

Categories

You might also enjoy

adaptabliity|form_no_prefill|prefilled_form|prefilled_form|form_prefilled||
Marketing Automation

Marketo’s Form Pre-Fill has Changed. Here’s How To Adapt.

A day in the life of a marketing operations manager|work commute|reports|picnic lunch|marketing operations lunch time|marketing operations working|marketing operations rainbow
Marketing Technology

A Day in the life of a Marketing Operations Manager

Revenue Marketing

A Marketer’s Guide to Navigating the Current Climate