Santa’s Modern Marketing Makeover
The world is built on traditions passed on from generation to generation. This time of year is especially rich with them —Grandma’s shortbread recipe, Aunty Betty getting a little fluthered on holiday punch, and of course jolly ole’ Saint Nick… Speaking of Saint Nick, there are some troubling signs arising from the North Pole. Complications […]
Building Your Marketing Operations Team Strategically
Marketing automation is more than just software. Just as an airline needs a cabin crew, ground crew and maintenance team, your organization needs a great support team to keep it running. We often have this conversation when helping our clients plan for future resources. Here are a few roles that are invaluable to the success […]
Subscription Footer Copy Best Practices
We’re often asked to provide guidance on the language and links in email footers to ensure compliance with privacy laws, as well show best practice examples of various email footers in use. We recommend a combination of: A sentence that explains: “Why did I get this?” An offer to manage subscription preferences by content or […]
