How Storytelling Empowers Your Marketing Team

How Storytelling Empowers your Marketing Team storytelling|

Do you ever have a feeling nobody really cares about what your company does or how you do it? To the masses, this might be closer to the truth. But to the people you are building a solution or solving a problem for, it’s not as true. These are your people. They are your audience. […]

Marketing Automation in Healthcare: A Prescription for Patient Communication

Marketing Automation in Healthcare

  In its 15+ years of existence, Marketing Automation has helped transform marketing organizations in many industries. The next major area that is ripe for transformation is applying Marketing Automation in healthcare to help improve patient care. As is well-known, healthcare is going through a tremendous digital transformation. Paper-based charting is (gradually) giving way to […]