Stranger Views: Thoughts on B2B Seasonal Marketing Campaigns
Happy Halloween! Tonight’s the night for ghosts, goblins, princesses, and Pennywise the Clown (apparently one of the hot costumes for this year). It’s the annual ritual where children finally crash from their sugar high and parents raid what’s left. I’ll pass on the Tootsie Roll’s and go straight to the Hershey Milk Chocolate mini-bars. In […]
The Science behind Storytelling: What the Significant Object project teaches us about Marketing Communications
In 2009, two writers named Rob Walker and Joshua Glenn conducted a project known as Significant Objects. They set out to determine if storytelling was the most powerful form of communication. They purchased 200 items from flea markets and garage sales, paying $1.25 on average. The items were an eclectic collection of snow globes, mysterious […]