Marketo Tip: Using Interesting Moments – Best Practices
Marketo collects a lot of data on how your prospects, leads, and customers are engaging – or not engaging – with your marketing campaigns. Through activity feed, the magnitude of this data can overwhelm to your sales and marketing team. With the help of Interesting Moments (IM) and Marketo Sales Insight (MSI), you can capture […]
The Client Catalyst Connection: Meet Karen Morad
We have explored what it means to be a Client Catalyst and our role within the Demand Spring team. We have talked about client management and shared insights on some of the complicated topics that surround it. Last week we met one of Demand Spring’s Senior Client Catalysts, Andrea Schiavone, so let’s continue with the introductions! Karen […]
The Client Catalyst Connection: Meet Andrea Schiavone
We have explored what it means to be a Client Catalyst and our role within the Demand Spring team. We have talked about client management and shared insights on some of the complicated topics that surround it. These are very valuable conversations, but let’s hit pause for a moment and find out a little bit more about […]
What in the world is a Client Catalyst?
Catalyst. It’s an interesting word, isn’t it? Go ahead, pause and think about it for a second. It has positivity to it. It feels light and up lifting. It feels inspirational, groundbreaking, and free. Am I taking a bit too far? Maybe. But this word has transformed my work environment over the last two years. […]
Is it really OK to tell your clients “NO”?
This is the second piece in a series of posts talking about the less popular topics of client management. I set up some ground rules and tone in our previous conversation here. As always, I would love to continue the dialogue around these topics; if you’re interested in joining the conversation, please say so in the […]
