Quality Content Doesn’t Just Happen
We all want quality content. But quality content doesn’t just “happen.” You gotta think about it. And work at it. And, most importantly, be willing to take a risk or two. This was my introduction to both Marketo and Marketo Summit and I was duly impressed by both. I find that doesn’t happen often, but […]
Making the Case for Customer Nurturing
There’s a plant in my home office. A snake plant. He’s a very hardy plant. He’s also lonely, because he’s the only plant in the house. It’s not that our family doesn’t like plants. We are quite fond of nature in fact. We are just very proficient at killing them. When someone buys us a […]
How to Use Segmentation to Optimize Marketo Programs
With a fully synced Marketo and Salesforce implementation, leads of all shapes and sizes enter your marketing automation system. Since it’s much easier to manage smaller buckets of leads versus one large database, segmentations can be a lifesaver. Without proper segmentation in place, your campaign smart lists can end up miles long and an administrative […]
