Jefferson is a marketing communications executive with more than 18 years experience and is one of Canadian’s earliest outliers in the IDEA (inclusion diversity equity accessibility) arena.
Helps businesses harness the unique power of social media marketing to drive awareness, engagement, and revenue.
Infuses behavioral science into marketing creative to trigger automatic, hardwired actions — increasing engagement, response, and ROI.
Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Builds scale with strategic and systematic revenue marketing.
Marries business strategy to narrative nuance through storytelling.
Helps executives, leaders, and professionals to improve their communication and increase their influence.
Comedy writer, improviser, preacher’s kid helping organizations to re-engage employees and clients by building creative, encouring cultures that support risk taking.