Vice President of Strategy

Matt Roberts

B.Sc., Information Systems, Leeds University

Matt is a big believer that mass marketing transformation programs are dead. He has a passion for building pragmatic marketing programs that allow for agile change by combining outstanding strategy, digital expertise and excellent people skills.

Originally from the UK and now based in Boston, he enjoys a good IPA and his beloved Arsenal football team.


Light bulb moment:
Mass transformation doesn’t work and never has; surgical optimization focused on an end result drives real change that lasts.
Best. Client. Quote. Ever.:
Demand Spring helped us unlock our potential. We got more done in a month’s work with you than we have in eight months.
Job title I wish I had:
Head Coach
If I could only eat one food for the rest of my life:
Pizza - food of the gods
Best place I’ve ever been:

Unique personalities, similar talents

Senior Strategy Consultant

Barb Carter

Barb Carter is a results-oriented customer centric marketing and brand professional.

Strategy Consultant

Alexandra Capello

As a Strategy Consultant, Alexandra loves getting involved in as many different projects as possible.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the Demand Spring team.