Senior Vice President, CMO in Residence

Julie Zadow

MSc, International Relations, The University of Edinburgh B.A, English/Journalism, Lafayette College

Julie brings over 20 years of marketing leadership experience to her role as Demand Spring’s CMO in Residence. She has served as the head of Marketing and CMO for various software, services, and advisory organizations in the New York and Boston regions, and she is also the Founder of PinchHitCMO, a fractional marketing leadership firm.

Julie is a big-picture business strategist who focuses on the intersection between business goals and marketing ROI. She is deeply skilled in digital transformation strategy, modern marketing organizational design, and marketing employee engagement best practices. She also coaches marketing leaders to help them manage their tone, their teams and their time more effectively so they can become the best leaders they can be.

Julie’s success as a marketing executive coach is rooted in her experience building marketing departments from the ground up, launching new brands within established companies, and partnering with C-Suite leaders to deliver marketing that drives business results.


Not sure if I should share this:
My Secret Real-Time Stress Buster: In the past, when meetings have gotten heated or contentious, I’ve been known to secretly open Google Images on my laptop, type in “PUPPIES”, and keep scrolling until my calm is restored.
Best client quote ever:
In a podcast interview, a client of mine was asked to list five things she couldn’t live without. #4 was “My executive coach Julie Zadow, whose support and guidance behind the scenes helps me be my best at work.”
Job title I wish I had:
Chief Optimism Officer

Unique personalities, similar talents

Senior Vice President, CMO in Residence

Julie Zadow

Julie brings over 20 years of marketing leadership experience to her role as Demand Spring’s CMO in Residence.

SEO, SEM Lead, Web Strategy and Development

Brent Martel

Brent is a digital expert with a focus on websites and digital marketing strategies that deliver business results.

Strategy Consultant

Alexandra Capello

As a Strategy Consultant, Alexandra loves getting involved in as many different projects as possible.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

The tricky part? Harnessing it.

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