Director of Content Strategy

Jessie Coan

BS Studio Art, Skidmore College and MA Integrated Marketing Communications, Emerson College

Having worked at all shape and sized businesses from start-ups, agencies, and high-growth organizations, Jessie brings a uniquely creative approach to meet her clients needs. She leverages her hands-on experience to provide the right strategy and insights.

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Light Bulb Moment:
Asking questions is not a bad thing. I worked a job years ago where if you asked a question, you might as well hand in your resignation. You had to KNOW EVERYTHING even when you didn’t. Google wasn’t what is today, so it couldn’t answer the questions for you either. Asking questions is how we learn, it’s how we grow, and it’s how to make sure you’re got the right information to do good work. Whenever I work with a client or a colleague, I warn them with “I’m going to ask a lot of questions, it’s not because I don’t trust you, it’s because I’m learning and curious.”
Not sure I should share this but:
I love Star Wars. I’m not a super nerd about it, but I love those movies.
Best Client Quote Ever:
“You have elephant skin.” Meaning, I have very thick skin and nothing really ruffles my feathers. I am an expert at staying calm and getting the job done.
Job title I wish I had:
Chief Idea Officer - I love coming up with new creative ideas.
If I could eat one food for the rest of my life:
This question is answering which to I prefer - my left leg or my right arm! I have three foods - Pizza, Ice Cream and Tacos.

Unique personalities, similar talents

Director of Content Strategy

Jessie Coan

Over the past 20 years, Jessie has had the privilege of supporting B2B organizations by building brands, developing innovative marketing strategies, and developing fully integrated marketing teams.

Senior Strategy Consultant

Barb Carter

Barb Carter is a results-oriented customer centric marketing and brand professional.

Strategy Consultant

Alexandra Capello

As a Strategy Consultant, Alexandra loves getting involved in as many different projects as possible.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the Demand Spring team.