Senior Strategy Consultant

Barb Carter

MBA, Marketing and Organizational Behavior, Boston College

Barb has more than 20 years experience in revenue-marketing, marketing strategy and execution, brand marketing, product marketing and team management.

Barb started her career in high tech PR, then after receiving her MBA, held various corporate marketing positions at Gillette, Staples, and Waters Corporation. She is passionate about understanding customer needs and building strategic marketing programs to drive results.

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If I could only eat one food for the rest of my life:
Coffee Oreo frozen yogurt from Sundae School on Cape Cod.
Job title I wish I had:
Chief Problem Solver.
Best place I’ve ever been:
Exploring the Southwest with my amazing family.

Unique personalities, similar talents

Director of Content Strategy

Jessie Coan

Over the past 20 years, Jessie has had the privilege of supporting B2B organizations by building brands, developing innovative marketing strategies, and developing fully integrated marketing teams.

Senior Strategy Consultant

Barb Carter

Barb Carter is a results-oriented customer centric marketing and brand professional.

Strategy Consultant

Alexandra Capello

As a Strategy Consultant, Alexandra loves getting involved in as many different projects as possible.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the Demand Spring team.