Strategy Consultant

Alexandra Capello

B.Com., Marketing Management Major, Dalhousie University

You might find her head-down in a persona project, a multi-channel nurture strategy, a demand system audit, or producing our podcast.

As a Marketo Engage Certified Expert, Alexandra brings her depth of technical knowledge to develop advanced strategies.

Alexandra makes it her mission to learn something new and help others every day. She is known to be an energy giver, not taker. She approaches every project with fresh energy and sees any challenges that arise as opportunities.

When not pursuing her passion for Marketing, you will find Alexandra enjoying the outdoors – skiing, biking, practicing yoga, or being creative indoors while cooking, sewing or painting.


Job title I wish I had:
Co-Chief of Social
If I could only eat one food for the rest of my life :
Chocolate and peanut butter.
Best place I’ve ever been:
Beautiful British Columbia. The place I get to call home.

Unique personalities, similar talents

Associate Marketing Technology Consultant

Jack Laushway

Jack is a Marketo Certified Associate who is passionate about delivering success to clients and supporting their marketing efforts through creativity and innovation.


Marc Tessier

With a background in web development and computer engineering technology, Marc is a multi-talented, multi-platform developer delivering creative mobile-friendly client-focused solutions.

Senior Client Catalyst

Andrea Schiavone

With a get-it-done attitude and legendary attention to detail, Andrea juggles the many moving parts of our client relationships, and she does it with a smile.

Marketing Technology Consultant

Sierra Warren

Sierra is an innovative marketer who thrives at the crossroads of technical creativity and marketing strategy.

Director, Marketing Technology Practice

Kris Latulippe

As a Marketo Certified Expert, Kris brings a unique mix of marketing automation and operations expertise to every client engagement.

Senior Vice President, CMO in Residence

Julie Zadow

Julie brings over 20 years of marketing leadership experience to her role as Demand Spring’s CMO in Residence.

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the Demand Spring team.