Strategy Consultant

Alexandra Capello

B.Com., Marketing Management Major, Dalhousie University

You might find her head-down in a persona project, a multi-channel nurture strategy, a demand system audit, or producing our podcast.

As a Marketo Engage Certified Expert, Alexandra brings her depth of technical knowledge to develop advanced strategies.

Alexandra makes it her mission to learn something new and help others every day. She is known to be an energy giver, not taker. She approaches every project with fresh energy and sees any challenges that arise as opportunities.

When not pursuing her passion for Marketing, you will find Alexandra enjoying the outdoors – skiing, biking, practicing yoga, or being creative indoors while cooking, sewing or painting.


Job title I wish I had:
Co-Chief of Social
If I could only eat one food for the rest of my life :
Chocolate and peanut butter.
Best place I’ve ever been:
Beautiful British Columbia. The place I get to call home.

Unique personalities, similar talents

Senior Strategy Consultant

Barb Carter

Barb Carter is a results-oriented customer centric marketing and brand professional.

Strategy Consultant

Alexandra Capello

As a Strategy Consultant, Alexandra loves getting involved in as many different projects as possible.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the Demand Spring team.