12-Week AI Prompt Training Program
Develop Your AI-First Mindset
A 12-Week AI prompt training program for marketers by marketers.
Long-Lasting Impact
Our hands-on, group-focused structure emphasizes collaboration and practical learning.
Through interactive sessions, leadership coaching, and peer connections, your team will confidently integrate AI into workflows and build a sustainable culture of innovation.
But we don’t stop there. After the 12-week program, our team revisits your prompting skills to reinforce learning and ensure continued progress. We know adopting new methods can feel daunting, so we’re here to guide you beyond the initial training. With follow-up check-ins, record-keeping options, and ongoing support, your team will feel empowered to evolve and innovate long after completing the course.
TAILORED FOR TEAMS
OR INDIVIDUALS
Choose the training option that works best for you. Whether you’re enrolling as a team or as an individual, our program adapts to your unique needs.
For team-based training, we customize sessions
to your organization’s goals and the specific roles within your team.
By understanding the daily responsibilities and challenges
of roles like content creators, social media managers, and strategists, we design prompts and strategies that address common pain points and streamline workflows.
For our individual participants program, available at $2,000
per person, you can also benefit from role-specific insights, connecting with other learners to collaborate and innovate in their fields. No matter your choice, this training ensures personalized learning with practical takeaways for real-world impact.
GO BEYOND PROMPTING
This program is about more than learning AI prompts. It’s a comprehensive journey toward adopting an AI-First Mindset.
You’ll master key use cases, build a customized prompting library with reusable variables tailored to your brand, and create your own CustomGPTs.
These tools and strategies will empower your marketing efforts with AI-driven precision, creativity, and efficiency.
Get Started
Enroll in our 12-Week AI Prompt Training Program
Take advantage of our individual or team AI Prompt Training, contact Demand Spring today to get started.
Your 12-Week Transformation
WEEK 1 | Intro to our Prompt Framework |
WEEK 2 | Core Prompting Techniques I |
WEEK 3 | AI-Powered Search |
WEEK 4 | Core Prompting Techniques II |
WEEK 5 | Advanced Prompting Techniques I |
WEEK 6 | Inspiring Marketing AI Prompt Examples I |
WEEK 7 | Advanced Prompting Techniques II |
WEEK 8 | Beyond the Prompt |
WEEK 9 | Inspiring Marketing AI Prompt Examples II |
WEEK 10 | Intro to AI Agents & Building Custom GPTs |
WEEK 11 | AI Imaging Prompting |
WEEK 12 | Chaining Together GenAI Tools for Your Marketing Processes |
FAQS
1. Who is this program designed for?
This program is tailored for CMOs, marketing leaders, and their teams who want to understand Generative AI tools, their applications, and limitations. We offer quarterly cohorts for individuals and customized group training for teams. Our team-specific programs can be adapted to your needs and even integrate with your L&D initiatives, ensuring a marketing-focused experience rather than a generic course.
2. How is the program structured?
The 12-week program begins with foundational AI prompting concepts and advances through techniques, practical use cases, and building CustomGPTs. Weekly 1-hour interactive sessions are complemented by homework assignments, reviewed in 30-45 minute group sessions. These reviews reinforce learning, encourage knowledge-sharing, and build confidence in applying AI skills.
3. What specific outcomes can roles expect from this program?
The program delivers measurable value to different roles in your marketing team, a couple team role examples would be:
- Content Marketers: Improve conversion rates, scale content creation while maintaining brand consistency, and repurpose long-form thought leadership for multiple channels.
- Social Media Managers: Quickly create social posts tailored to different audiences and campaigns.
- Email Marketers: Develop highly personalized, audience-specific emails.
- Paid Ads Managers: Create landing pages and segment-targeted campaigns more efficiently at scale to improve ROAS.
4. What is an AI-First Mindset?
An AI-First Mindset is a proactive approach to embedding AI into marketing strategies and workflows. It focuses on leveraging AI as a tool to augment intelligence and improve performance. The program emphasizes that AI can enhance efficiency and creativity in virtually all tasks, fostering continuous learning, innovation, and experimentation.
5. Can the program be customized for my team?
Absolutely! We tailor the program to address your team’s specific goals, marketing challenges, and tools. Whether you have existing platforms or need help with new AI implementations, the program ensures maximum relevance and impact for your investment.
6. What are CustomGPTs, and how will we build them?
CustomGPTs are AI agents fine-tuned on your organization’s data to deliver precise and contextually relevant content. The program guides you through creating these models, aligning them with your brand’s voice, and optimizing their performance for marketing tasks.
7. What is a prompting library, and why is it important?
A prompting library is a curated set of reusable AI prompts tailored to your company’s unique needs. These prompts incorporate variables such as tone, branding, and communication styles, ensuring consistency and high-quality outputs across campaigns. Building a library is a core component of the program.
8. How do we track progress and performance?
We work with your executive team to track progress and participation. This includes monitoring homework completion and engagement during sessions. Surveys can also be implemented to gauge participants’ confidence and perceived progress. For custom team trainings, we can align with your existing L&D processes for deeper integration.
9. Are there reminders to help everyone stay on track?
Currently, there are no built-in reminders, but participants are encouraged to set their own schedules and align with team accountability mechanisms.
10. What additional support is available for individuals?
For custom team trainings, we include 8 weeks of additional post-program support with our trainers. This ensures that any follow-up questions or needs are addressed thoroughly.
11. Are sessions recorded for later access?
You can record the sessions using your preferred recording tool to ensure team members who miss a session can catch up easily.
12. How do we measure success?
We collaborate with your team to define success metrics. These can include participation levels, engagement tracking, number of GPTs created per function, or other internal objectives. Our goal is to align with your key results to ensure the program delivers value.
13. How many sessions are held each week?
The program includes one training session per week with assigned homework and one homework review session per week. This flexible schedule allows for continuous learning and immediate application of skills.
14. Why is the program 12 weeks long?
AI adoption is about more than just tools—it’s about driving change management and developing new skills and behaviors. Behavioral change takes time. Our structured, collaborative learning approach ensures participants adopt an AI-First Mindset, fostering a culture of growth, experimentation, and continuous improvement.
15. How much does the program cost?
Pricing varies based on your specific requirements. Individual enrollment is $2,000. Contact us for a customized quote for team-based training. Special pricing is available for nonprofits and educational institutions.