Director, Customer Advocacy
With more than ten years of Customer Advocate and Client Success leadership experience at IBM and Cognos and more than 20 years of senior global marketing leadership experience, Lisbeth leads Demand Spring’s Influitive partnership initiatives.
In this role, Lisbeth helps clients implement customer advocate marketing strategies, developing content that drives referrals, references, and reviews, along with word of mouth recommendations through the deployment and management of advocate hubs.
A leader with a wealth of experience in customer advocacy, voice-of-customer, customer loyalty and satisfaction programs, Lisbeth’s broad range of experience also includes web and content management and branding.
Based in Ottawa, Lisbeth is an avid runner and fitness enthusiast, who loves spending time with her husband and two boys.