Vice President, Strategy Consulting
Donna is responsible for Demand Spring’s Strategy Consulting line helping clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.
Donna is a senior demand generation strategist and practitioner with more than 20 years of experience in B2B marketing. Donna has previously held client-side leadership roles at IBM, Cognos, and Avid Technology. She has also worked in a consulting capacity with a broad range of companies, from start-ups to larger high-tech organizations, in the Boston area.
Donna has a Bachelors of Science Degree in Communications/Media from Fitchburg State University and lives with her husband and daughter on a beautiful lake in Southern New Hampshire. Following her passion for community service, Donna serves on the Board of Selectmen in her hometown and also helps to protect New Hampshire lakes from the spread of invasive plants and animals. Any time left over she devotes to reading, golf, and enjoying her family.