Director, Content Strategy
Delaney comes to Demand Spring with more than 15 years of content marketing and social media leadership in private, public, and not-for-profit organizations. Possessed of keen instincts and solid storytelling, he helps clients develop content that will convince, compel and convert.
Delaney spent the past six years at IBM, whereas an early social media advocate he helped develop metrics, practices, and programs that converted tweets into leads and turned a corporate blog into SEO gold. Before Big Blue, Delaney was a senior writer at Cognos, where he managed the corporate home page, its newsletter, and turned out compelling content for high-profile product launches.
A media junkie and stickler for clarity, Delaney holds an M.A. in Journalism from Western University and an Honours B.A. in French from Brock. When not railing about split infinitives or Oxford commas, he can be found on the soccer pitch or whaling on the heavy bag at his local Muay Thai gym.
For best results, he should be kept caffeinated at all times.