Are you harnessing the power of your happiest customers?

Customer testimony is one of your most effective marketing tools, providing buyers with crucial evidence that you deliver on your brand promise.

Social sharing and the mobile mindset
– the Yelpification of B2B –
make advocacy more important than ever before.

% of B2B decision makers start with a referral
% of IT decision makers rely on word-of-mouth
% of B2B buyers engage with peers during the process
Referrals deliver higher-quality leads.
References close deals.
Reviews substantiate your claims.
Engaged customers stay loyal.
So how do you find your most
enthusiastic customers and mobilize them
to spread the word about you,
in a way that’s both scalable and repeatable?

As an Influitive Certified Services Partner, we help you get even more value from your customer base by:

  • Aligning advocate marketing with your business objectives
  • Understanding your advocates and identifying what motivates them
  • Using the latest technologies to design a program that scales
  • Building engaging advocacy campaigns
  • Measuring and optimizing your advocate marketing program

Influitive Certified Partner

Hundreds of companies
— including Staples Business Advantage, HP Enterprise, and BMC Software —
are using Influitive AdvocateHub to create an online ‘VIP’ portal.

Advocate Marketing Services


Create an environment where customers actively participate to promote your brand and enhance your reputation as they gain recognition and deepen their relationship with you.


AdvoRun is an ongoing advocate hub management service that includes strategic challenge planning and challenge creation, rewards fulfilment metrics reporting and more.


We build, launch, and manage community platforms to bring alumni together and inspire them to advocate on your behalf. Every alumni loves its alma mater. AdvoU engages them.

Advocate Marketing Resources

Mobilize Your Advocates

Discover what defines an advocate, and what motivates them to advocate, and learn how you can align your organization to take full advantage of the benefits of advocate marketing.

Striking a Balance Between Give and Take

From burgeoning engagement to thriving community, download this Springboard to find out how you can get the most from your Influitive AdvocateHub.

Deepening Customer Engagement with Advocate Personas

Find out how personas and customer advocacy can be combined to deepen customer engagements with Influitive’s AdvocateHub.

Influitive Certified Consultants