If you’re not all in on Marketing Automation you’re simply missing out. Here are just a couple of reasons why:
- 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.
- 86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.
Watch the Marketing Automation vidfographic for the rest of the story…
The Shift in B2B Marketing
Here’s something new. We call it a ‘vidfographic’.
We may have just invented a new word. Even if we didn’t, it’s both fun to say, and watch!
Watch now to discover the data behind the shift in B2B marketing.
Assess Your Demand Generation Maturity
Where is your organization on the marketing transformation curve? To help you assess your position, we developed the LEAD Maturity Map, found at right.
View a larger version of the LEAD Maturity Map to understand the key practices and processes that are found on the road to marketing nirvana.
To find out more about how you can kickstart your transformation, download ‘Transforming Your Marketing Organization into a Revenue Marketing Beast‘.
Are you tuning your marketing channels to the right buying stage?
What came first, the chicken or the egg?
Simple questions shouldn’t mean complex answers. And that’s the goal of Demand Spring’s Marketing Channel by Buying Stage infographic.
View a larger version of this infographic to start breaking down your communication priorities, because knowing how your prospects want to engage you is half the battle.
Deliver the right content at the right time
Yeeesh, why are you showing me this now? If all your prospect wants is to know what color your product comes in, why are you showing forcing them to download a 30 page spec sheet and forcing them to read fine print?
View a larger version to understand what type of content works based on the level of your prospect’s interest. Don’t scare them away. Nurture them to the finish line instead!