Case Studies

Discover how Demand Spring’s unique blend of technology, content, and strategic marketing solutions have helped businesses meet and surpass their marketing goals.

How Demand Spring Helped a Leading eTailer Take a New Approach to Marketing

or….

What a Progressive Rock Song Teaches Us About B2B Marketing Transformation.

What does a song released in 1983 have to do with B2B marketing? Good question.

As the opening lyrics to “Changes” imply, B2B marketing is moving through some changes, and it too will never be the same. Closely tied to today’s unprecedented access to information and an abundance of independent reviews and evaluations, today’s buyer is more in control of the buyer-vendor relationship than ever – a trend that shows no sign of slowing down. This is the story of one B2B revenue marketing organization that achieved significant results by moving.

Closely tied to today’s unprecedented access to information and an abundance of independent reviews and evaluations, today’s buyer is more in control of the buyer-vendor relationship than ever – a trend that shows no sign of slowing down. This is the story of one B2B revenue marketing organization that achieved significant results by moving.

This is the story of one B2B revenue marketing organization that achieved significant results by moving from a product-centric mindset to a buyer-centric framework.

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Changepoint: Why We Chose Demand Spring

Heidi Riffert, Global Marketing Director at Changepoint, provides a personal account of why her organization chose Demand Spring.

“I arrived at Changepoint in the spring of 2011 to find the organization in the final stages of the buying cycle that would result in a significant investment in marketing automation with Marketo, an investment that had yet to demonstrate the value it could bring when properly leveraged.

In Demand Spring we found an organization of demand generation professionals who, based on their extensive experience and reputation, we knew we could trust. We saw in Demand Spring what we value in our own organization – its people. They were an immediate fit with our organization’s culture and style, quickly understanding how we work, instilling confidence that they’d deliver on what was needed, when it needed to be done.

Demand Spring showed us how our Marketo implementation should work based on our specific business needs. By systematically taking us from crawl, to walk, and when we were ready, to run. Demand Spring helped us unlock the true value of our Marketo investment and share the benefits across the rest of our organization.”

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