We’re All Advocates, We May Just Not Know It

 In Current Trends, Customer Advocacy

Don’t you know who I am? I’m famous!

Ok, I’m not really famous.

But I did have my 10 seconds of regional fame. I received emails and texts from family, friends, and people I hadn’t spoken to in years. They sent me photos of my headshot on billboards from subway stations to highways. They texted saying they just heard my husband and me on the radio. How cool is that?

Andrea bank imageHere I am on the wall of my local bank branch:

How did this all happen?

Well, to put things simply; I love my bank. Sounds strange, doesn’t it? But I do. I’ve loved my bank ever since I joined them 11 years ago.

I boast about them all the time for their thoughtful customer services, their genuinely personable approach, and their benefits that are truly appreciated. Hands down, they provide the best high-end, customer-centric consistent experience year after year after year. I’m hooked! I am a total advocate.

All of this didn’t happen overnight. And after each positive interaction, I took notice and began to develop a deeper appreciation for what my local bank offered me.

So, it was no surprise when one day, while at my local branch, they asked me to fill out a customer satisfaction survey, and I said yes. I took the time to fill it out, (normally I don’t do this sort of thing) because I believe my bank is exceptional. They called me up a few weeks later and asked if I wanted to be a part of their customer media campaign. And that’s how my face ended up plastered across the town.

I took the time to fill it out, (normally I don’t do this sort of thing) because I believe my bank is exceptional. They called me up a few weeks later and asked if I wanted to be a part of their customer media campaign. And that’s how my face ended up plastered across the town.

Sharing is caring

We’re all advocates of something. We share stories of positive restaurant experiences on Facebook and Yelp, we tell friends and family when we have an exceptional experience at a store or event.

Our mood, outlook, and thinking changes when we’ve had a positive experience with a product or service. Speaking out about the brands, products, and services you love really matters these days. Gone are the days of silence.

Back and forth conversations help us develop loyalty to organizations we believe are filling our needs and making the kinds of differences we want to support. By doing so, you’re helping those companies succeed so they’ll be there for you when you need them. It’s not only about speaking out, but it’s also how brands seek us out.

Speaking out about the brands, products, and services you love really matters these days.

Gone are the days of silence. Back and forth conversations help us develop loyalty to organizations we believe are filling our needs and making the kinds of differences we want to support. By doing so, you’re helping those companies succeed so they’ll be there for you when you need them. It’s not only about speaking out, but it’s also how brands seek us out.

Smart businesses listen to the people who are talking about them and to them – and not just the good stuff. The bad and the ugly count too.

And these companies don’t just respond, they go above and beyond. They provide platforms for us to shout our thoughts from the rooftops. Whether the company built it or not, every business from B2B, B2C, or nonprofit, has a social presence.

You might as well take control of yours and start using it to your advantage. Find out what people are saying about you and find out what happens when you engage them — online and in person, if possible. Most importantly, have a consistent message. Listen, your advocacy may not ever turn into a commercial, but your support will help excel, refine, and define those companies that you feel passionate about.

They provide platforms for us to shout our thoughts from the rooftops. Whether the company built it or not, every business from B2B, B2C, or nonprofit, has a social presence. You might as well take control of yours and start using it to your advantage.

Find out what people are saying about you and find out what happens when you engage them — online and in person, if possible. Most importantly, have a consistent message. Listen, your advocacy may not ever turn into a commercial, but your support will help excel, refine, and define those companies that you feel passionate about.

Listen, your advocacy may not ever turn into a commercial, but your support will help excel, refine, and define those companies that you feel passionate about.

And there’s a video too!

If you’re looking for a little extra entertainment, here’s the video of my husband and I. I’ll watch it with one hand over my eyes – #embarrassing – but it gives you a sense of how much I love my bank…

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