How to get executive buy-in on video marketing
Let’s face it, as modern marketers, we’ve all had a brilliant idea that doesn’t come to fruition because it’s difficult to translate the potential results. And that’s what this blog is about. Stay with me as I explain how you, the innovative marketer, can avoid having your next big video marketing idea shut down because […]
Plan your video marketing strategy using the sales funnel
All about video If you’ve read my previous posts, you know that I’m all about video. I love everything about it, from script to final cut. Video is now the most consumed type of media on the web and has a tremendous impact on B2B marketing. Let’s rewind to 10, five, or even two years […]
The Power of Personalized Video
The annual challenge to create a memorable holiday greeting conveying our appreciation for our customers and prospects was once again upon us. For creatives, the possibilities are endless. Regardless of theme, the message and sentiment remain the same — a sincere thank you for the year gone by, and best wishes for the pending holidays, […]
