How to Boost Open Rates
Effective tips to increase your email open rates.
Random Sampling: A “New” Way to A/B Test
Have you heard about the work-around, Random Sampling? It’s just one of the many capabilities we can show you in Marketo.
Peanut Butter and Tuna Fish: A Guide to Smart List Logic
Smart List Logic can be confusing. We’ve broken it down for you and made it easy for you to digest.
#3 Easy Tips to Get More out of Marketo
We’ve been talking about Marketo a lot lately, and with good reason. Marketing Automation is important. Forrester estimates that “Marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next five years. Source: Forrester: Marketing automation spend will reach $25B by 2023 That’s a lot of opportunity for […]
Time-saving Marketo email footer trick takes you back to future
What year is this? If you take a quick look at the footer of an email you’ve recently sent from Marketo, you might not know. But before this post devolves into some sort of ill-conceived Back to the Future / Marketo mash-up, let’s be clear — small details like having the correct year in the […]
