How Staples Business Advantage engages 4 different customer types in their advocate marketing program
Reblogged with permission from Influitive.com By Morgan Campbell, Influitive
The key to turning your buyers into long-term, loyal advocates for your brand is to get to know them so well you know exactly what they want and need—possibly before they do.
But what if your company caters to a lot of different buyers? How can customer marketers create targeted communications and relevant campaigns when they have a variety of potential advocate types?
That was the challenge Mary-Leslie Davis, Director of Field Marketing & Customer Engagement at Staples Business Advantage faced as she attempted to engage her customers.
And it’s why she turned to Demand Spring for help. Find out how we helped her launch an advocate experience that could be tailored to specific advocate personas by using their buyer personas as a starting point in this blog post, as published on influitive.com.
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