Why You Need Data Governance in Your Marketing Automation Platform

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Ok, here goes. Data governance refers to the overall management of the availability, usability, integrity, and security of the data employed in an enterprise. A sound data governance program includes a governing body or council, a defined set of procedures, and a plan to execute those procedures. Phew! That sounds like a lot to take […]

A Day in the life of a Marketing Operations Manager

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Ever wonder what a day in the life of your marketing operations manager looks like? Marketing operations deals with more than just technology, it drives an organization’s marketing engine. From technology implementation and integration to deadline management, new program creation, and report generation, marketing operations is the straw that stirs the revenue drink. So maybe […]