The pros and cons of live-action and animated video
As a marketer, you know you want to make a video that stands out, but making the choice between live-action and animated video is hard. You’re not alone. For most marketers, the pros and cons only reveal themselves once the video is in the can, or worse yet, become apparent halfway through production, at which point there’s no […]
Five years, five lessons: advice for the entrepreneur
Demand Spring is five. Happy birthday to us! While we are not an organization that’s too big on publicly patting ourselves on the back, there is a sense of accomplishment in reaching this milestone, especially when eight out of 10 entrepreneurs who start businesses fail within the first 18 months (according to Bloomberg). As a […]
Using humor in B2B video? It’s funny how that works.
Full disclosure — I love to laugh — which is why I’m a big believer in using humor in B2B video. So much so that my friends call me a cheap laugh. Typically, I’m the only guy at a stand-up comedy show slapping my knee as I let out a mighty guffaw while everyone else sits there […]
Squash and the art of marketing
Looking back is never useful unless there is an opportunity to learn from what’s behind you. I’ll embellish this deep thought with an example from a squash (the racquet sport I play, not the gourd). After making a shot and sending your opponent to the back corners, you have a few options. Stare at the wall […]
From Ancient Rome, a powerful story of transformation
Demand Springers love stories of transformation. They’re kind of what we’re all about, regardless of where or when we encounter them. Over the holidays and over many long sips on some Woodford Reserve Bourbon, I happily transformed myself back into a reader of long-form content. Really long-form. Specifically, SPQR, Mary Beard’s 600-plus-page, best-selling history of […]
